Assistant Director, Marketing & Recruitment – Yallah! Israel

Assistant Director, Marketing & Recruitment – Yallah! Israel 

Location: Remote, In-person meetings, as needed 

Organization: Union for Reform Judaism 

Employment Type: Full Time, Benefits Eligible, Exempt, MNGT  

Department: Camps & Immersives – Yallah! Israel 

Reporting to: Associate Director, Yallah! Israel 

Start Date: As Soon as Possible 

Salary Range: $55,000 - $60,000 plus competitive benefits package  

Level/Salary Grade: Subject Matter Expert (Intermediate) / B 

The Role 

The Union for Reform Judaism (URJ) is seeking a dynamic and passionate Assistant Director of Marketing and Recruitment to support the growth of the Reform Movement’s offerings and experiences, primarily focusing on Yallah! Israel, Heller High, and Teen Israel Fellowships. This role is key to fostering inclusive communities that empower people from diverse backgrounds—including People of Color, individuals with disabilities, LGBTQ+ youth, interfaith families, and other underrepresented groups—to engage in Jewish life and become leaders who positively impact the world.  

What You Will Do 

The Assistant Director of Marketing & Recruitment reports to the Associate Director, Yallah! Israel and is responsible for the following: 

Marketing & Communications 

• Develop and execute comprehensive marketing, communication, and recruitment strategies for URJ teen Israel programs, including Yallah! Israel, Heller High, and Teen Israel Fellowships. 

• Collaborate across URJ departments to align messaging and outreach efforts, enhancing program visibility. 

• Create engaging promotional content that highlights the programs' impact and relevance to today’s youth. 

• Maintain communication with teens, families, and program participants to ensure satisfaction and retention in URJ programs. 

• Manage the online presence for URJ Israel programs, including social media, websites, and blog content, ensuring messaging is inclusive and engaging. 

• Assist in managing email communications and maintaining up-to-date data and lists in Salesforce, Marketing Cloud, and other CRM systems. 

• Support logistical tasks such as registration, staff hiring, flight logistics, and event setup as needed. 

• Ensure adherence to URJ’s communications policies, branding, and social media guidelines. 

• Support additional marketing and communication efforts across all URJ programs and experiences.  

Recruitment 

• Work with the Yallah! Israel and heller high team to develop strategies for meeting recruitment goals for URJ Israel teen experiences throughout the year. 

• Recruit teens from diverse backgrounds across North America using targeted outreach strategies. 

• Develop a network of local teen recruiters to promote URJ teen Israel programs within their communities. 

• Collaborate with URJ camp staff to strengthen the pipeline of camp teens into Israel programs. 

• Build and maintain relationships with congregational and institutional partners to enhance recruitment. 

• Coordinate and facilitate recruitment events, including congregational visits, Israel fairs, and home visits in key geographic areas. 

• Engage alumni in post-educational opportunities, including recruitment for Heller High and Teen Israel Fellowships. 

• Support additional recruitment efforts across all URJ programs and experiences.  

Who You Are & Keys to Success (the must-haves): 

To be successful in this job, you excel in the following areas: 

• Marketing & Communications: Ability to develop and execute comprehensive marketing and recruitment strategies that capture the interest of today’s youth. Strong writing, editing, and storytelling skills to create engaging promotional materials for diverse audiences. Expertise in managing social media platforms and creating content that resonates with teens and families. Proficiency in online marketing techniques, including email campaigns, website management, and SEO. Understanding of branding guidelines and ability to ensure consistent messaging across all channels. Familiarity with CRM systems (e.g., Salesforce, Marketing Cloud, CampMinder) for managing communications and data. 

• Recruitment & Outreach: Ability to build and maintain relationships with key stakeholders, including teens, families, community partners, and URJ staff. Experience in recruiting and engaging diverse audiences, particularly youth, through targeted outreach strategies. Strong organizational skills to plan and execute recruitment events such as fairs, home visits, and congregational visits. Ability to create and foster a network of local recruiters to spread awareness and engage communities. 

• Passion for Israel Engagement. A strong commitment to youth development, Jewish education, and Israel engagement, with a genuine desire to inspire and empower the next generation. Dedicated to cultivating future Reform Jewish leaders who are invested in meaningful, nuanced conversations about Israel and actively engaged in actions that support and advocate for its values and community. 

• Self-Management & Accountability: Strong ability to assess priorities and manage time effectively to meet goals while ensuring personal well-being. Competence in establishing SMARTIE goals aligned with organizational objectives and collaborating with management for clarity. Skill in articulating needs and challenges clearly to foster a transparent and collaborative environment. Commitment to maintaining respectful communication and timely responses to colleagues and stakeholders. Initiative in regularly accessing organizational updates and essential information to stay informed and effective. 

• Collaborative Teamwork: Ability to work with diverse teams to achieve shared goals, ensuring clarity in roles and responsibilities. Proficient in scoping projects and using frameworks like MOCHA to define purpose, outcomes, and accountability. Skill in managing time and resources to meet commitments on schedule and within budget while addressing challenges respectfully. Willingness to learn about the broader organizational context and strengthen collaborative initiatives. Capacity to connect people and ideas to identify and implement opportunities for enhancement across teams. Skill in valuing diverse perspectives to develop comprehensive solutions and foster a culture of inclusion. 

• Commitment to Racial Equity, Diversity, and Inclusion (REDI): Experience in or willingness to create equitable, diverse, and inclusive environments that foster a sense of belonging. Proficient in seeking and incorporating diverse viewpoints in decision-making processes to promote innovation. Ability to prioritize efforts to engage multi-racial and marginalized communities effectively. Willingness to apply a REDI framework in planning and budgeting processes to support fair initiatives. Skill in implementing and upholding shared agreements that advance Racial Equity, Diversity, and Inclusion. 

ADDITIONAL REQUIREMENTS & INFORMATION

• Willingness and ability to travel, particularly on weekends, to engage with potential participants in key geographic areas. 

• Optional work from Israel during the summer. 

• Role is contingent upon grant funding and subject to meeting funder requirements. 

About Us 

??Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.   

?As the Assistant Director of Marketing and Recruitment, you will play a crucial role in shaping the future of URJ’s teen Israel experiences. This is an exciting opportunity to lead initiatives that empower youth and foster lifelong connections to Jewish life. If you are passionate about inclusivity and making a meaningful impact, we encourage you to apply. 

?The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 14 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today.? 

Application Process 

Apply online and include a one-page cover letter along with your resume, outlining your skills and experience and how you meet the essential functions and qualifications of the position. We look forward to hearing from you!     

The URJ strives to be a welcoming and inclusive environment that acknowledges diversity as a critical strength. We promote strenuous policies and practices of equal opportunity and diversity, equity, and inclusion. It is our objective to recruit, hire, and retain the most qualified individuals including those of any race, color, religion, gender, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations. The URJ encourages applications from women, people of color, persons with disabilities, individuals who identify as LGBTQIA+, and other often underrepresented groups.