If working for an organization that supports the land and people of Israel excites you, then join us and you needn't wait another minute to change the world!
Position:
Jewish National Fund-USA seeks an experienced and visionary Chief Marketing Officer to join our team. You will be charged with creating innovative marketing and PR strategies across multi-media channels that build Jewish National Fund USA's brand and lead to increased awareness, fundraising revenue, relevance, and respect among the target audience. You will also be responsible for overseeing Israel Operation Marketing and coordination with our partners. This division incorporates all products and campaigns. This position is full-time based out of Jewish National Fund-USA's NYC office.
Job Responsibilities:
Marketing and Communications Department:
- Oversee all marketing and public relations across the US and manage a department of around 20 people as well as our marketing efforts in Israel.
- Manage the Marketing Director, Communications Director, Creative Director, Director Marketing Operations, Marketing Director for the World Zionist Village, Galilee Culinary Institute, Alexander Muss High School and the Israel Marketing Director.
- Oversee the support of the marketing & PR needs of all the fundraisers in the field and the 600+ events across the country as well as those of the National Departments – Planned Giving, Travel & Tours, Education, Alexander Muss High School, Affinity Groups, Major Gifts, National Campaigns, Global Conference for Israel, and Community Campaign.
- Oversee communications output which includes: Media pitches, press releases/media advisories, talking points, speeches, letters to editor, op-eds, copy for publications (i.e. Board of Directors, Year in Review, Robinson Report, State of the Union, the B'Yachad magazine) managing the JNF Wire service, crisis management, and media partnerships including JNS, JPOST, ILTV, i24 and more.
- Oversee managing and optimizing the website(s), all event collateral, email marketing, online registration, texting, national campaigns, PPTS, videos, advertising – print, digital, Google, radio, TV – project/partner flyers, narratives, donor proposals, social media – Facebook, Twitter, Instagram, LinkedIn, JNF blog, JNF Podcast, YouTube – and managing vendors.
- Oversee all aspects of managing the brand and its identity – adherence to brand guidelines, ensuring that our staff, lay leaders, and partners execute the brand properly, and updating/creating new material as the organization and its needs grow.
- Manage and grow the Marketing Committee of lay leaders across the country alongside the National VP of Marketing.
- Responsible for the Social Media Committee (run by the social media manager) that helps conceive of social media for Direct Mail and viral campaigns and content and brings to light studies and best practices in the social media arena. Using analytics and our fundraising teams to create new communication strategies within this segment of our donor base, with a goal of identifying donors for direct cultivation and a stronger focus of moving them up the giving ladder.
- Co-produce the marketing side of the national conference which includes all promotion of it, signage, collateral, programs, swag, photography, video, continuities, staging, set design, as well as the main Jewish National Fund USA plenary with major input on the rest.
- Responsible for any presentations made to any lay group
- Provide Fundraising, Education, and Advocacy fields with everything they need to be successful.
- Keep up-to-date information on our partners and projects and ensure it flows across all channels of the organization.
- Coordinate with Executive Management team and work with other national departments and lay leaders on vision, strategies, and campaigns.
- Oversee the marketing & PR of our 30+ affiliates and wholly owned entities in Israel which include the Galilee Culinary Institute, the World Zionist Village, and Alexander Muss High School.
Qualifications:
- A bachelor's degree in business administration, marketing or an equivalent field.
- 10–15 years of experience as a marketing officer or an equivalent senior marketing leadership role
- Proven track record of developing, managing and executing wide-ranging marketing campaigns
- Proficiency in communications, business development strategies, customer experience enrichment, analytics and data-led marketing.
- Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
- Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making
- Familiarity with marketing automation tools, Salesforce, and analytics platforms.
Perks:
- Days off for all work-prohibitive Jewish holidays, in addition to the secular US holidays
- 3pm close-of-business on Fridays
- Flexible expense reimbursement for mileage and donor meetings
- Top-notch healthcare (including dental and vision)
- Parental Leave policy
- Employer-paid life insurance
- Employer-paid short and long-term disability
- 403(b) with generous employer contribution
- Opportunities to travel to Israel
Compensation:
$200,000+
Pay Type:
Salaried
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.
WHAT WE DO
Jewish National Fund strives to bring an enhanced quality of life to all of Israel's residents and translate these advancements to the world beyond. JNF is "greening" the desert with millions of trees, building thousands of parks across Israel, creating new communities and cities for generations of Israelis to call home, bolstering Israel's water supply, helping develop innovative arid agriculture techniques and educating both young and old about the founding and importance of Israel and Zionism. JNF is the single largest provider of Zionist programs in the U.S. Its work is divided into seven program areas: Forestry & Green Innovations, Water Solutions, Community Building, Zionist Education & Advocacy, Research & Development, Heritage Sites, and Disabilities & Special Needs.
SINCE 1901, JNF HAS:
• Planted more than 250 million trees
• Built over 250 reservoirs and dams
• Developed over 250,000 acres of land
• Created more than 2,000 parks
• Provided the infrastructure for over 1,000 communities
• Connected thousands of children and young adults to Israel and their heritage
Jewish National Fund prides itself on honoring the pioneers of the past and celebrating their spirit by continuing the pioneering tradition in the areas of technology, environmental progress, community development, water renewal and building the land of Israel for many years to come.
Jewish National Fund affirms the bonds of the Jewish family with their strength of unity, the understanding that each member can make a difference and the collective power to build prosperity, develop innovative solutions and promote the greater good.
OUR CREDENTIALS & PARTNERSHIPS
A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator, for its sound fiscal management, accountability, and transparency. JNF has also been rated a top charity by the American Institute of Philanthropy and meets the 20 rigorous standards of the Better Business Bureau (BBB) Wise Giving Alliance, and the transparency standards of Tzedakah, Inc. No other Jewish organization meets all these standards.
OUR CULTURE
We are ViZion-driven relationship-based, fast-paced, and Positively Israel!
OUR CORE VALUES
Be Bold: Beyond. We are proud and passionate, vocal, and visionary about Israel and Zionism. We pride ourselves on our out-of-the-box thinking and the great things it accomplishes for the land and with the people of Israel.
Belong: Stay long. We are an inclusive and diverse workplace welcoming and respecting all cultures, ages, religions, ethnicities, genders, orientations, and physical abilities. Understanding that a work-life balance is crucial to the success of our organization, we are empathetic, understanding, caring, appreciative, and respectful of one another as we strive to develop and retain our professionals and donors for the long-run.
Be Inscribed: Be the Impact. To walk in the land of Israel and see the impact of our work instills the greatest sense of fulfillment. We strive for each employee to make their mark, leave their footprint, be heard, and feel relevant as together we help ensure the vibrancy of Israel for the next 100 years. We plant the future, not just trees.
Be Kind: Act with Chesed. At JNF-USA we do not underestimate the power of kindness. We use recognition and praise to motivate teams, individuals, donors, and stakeholders. We are proud of our please and thank you's. We listen and lend a helping hand when a co-worker is challenged. Whether random or deliberate acts, kindness is a key ingredient to our positive workplace and mindset.
B'Yachad: Together. Great collaboration between our employees, donors and affiliates in Israel is a priority: everyone matters no matter their role. We recognize that open and inspirational communication, teamwork, and collegiality is a force multiplier in reaching our goals, mission, and vision. Jewish National Fund-USA exemplifies the power of unity.