Director of Marketing

About JGO: The Jewish Grad Organization (JGO) is a dynamic organization dedicated to enriching the experience of Jewish graduate students on over 130 campuses. We provide support through Jewish programming, funding initiatives, and access to speakers across various professions and specialties.

We are seeking a passionate and driven Director of Marketing to lead our marketing efforts and propel us to the next level. This is a hands-on role that requires a strategic thinker with a strong understanding of both traditional and digital marketing channels. The ideal candidate will be a creative storyteller with a proven track record of developing and executing successful marketing campaigns.

Job Summary:

The Director of Marketing is responsible for developing and implementing the overall marketing strategy for JGO. This includes building brand awareness, increasing engagement with our target audience, driving fundraising efforts, and promoting our programs and services. This role requires a dynamic individual who is comfortable working independently and collaboratively within a small team environment.

Responsibilities:

• Marketing Strategy & Planning: Develop and execute a comprehensive annual marketing plan aligned with the organization's strategic goals. This includes setting measurable objectives, defining target audiences, and allocating resources effectively.
• Brand Management: Oversee the organization's brand identity, ensuring consistent messaging and visual representation across all platforms.
• Digital Marketing: Manage all digital marketing channels, including social media (organic and paid), email marketing, website content, and SEO. Develop and implement strategies to grow online presence and engagement.
• Podcast Marketing: Develop and implement a marketing strategy specifically for the organization's podcast (if applicable), including audience growth, promotion, and integration with overall marketing efforts.
• Content Creation: Oversee the creation of compelling and engaging content for various platforms, including website articles, blog posts, social media updates, email newsletters, marketing collateral, and pitch decks.
• Social Media Management: Develop and implement social media strategies to increase brand awareness, engagement, and reach. Manage social media accounts, create and schedule content, monitor social media trends, and analyze performance metrics.
• Email Marketing: Develop and execute email marketing campaigns to cultivate relationships with donors, volunteers, and other stakeholders. Manage email lists, create email content, and track campaign performance.
• Media Relations & Public Relations: Develop and maintain relationships with media outlets and influencers. Draft press releases and media kits, and pitch stories to secure media coverage.
• Partnership Development: Identify and cultivate strategic partnerships with other organizations to expand reach and promote the organization's mission.
• Data Analysis & Reporting: Track and analyze marketing campaign performance, providing regular reports on key metrics and making data-driven recommendations for improvement.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness and maximizing ROI.
• Pitch Deck Creation: Create compelling and professional pitch decks for fundraising, partnerships, and other initiatives.
• Team Collaboration: Work collaboratively with other departments within the organization to ensure alignment and maximize the impact of marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, preferably in the nonprofit sector.  
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing principles and best practices, including social media, email marketing, SEO, and content marketing.  
• Experience with podcast marketing is a plus.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.  
• Passion for our mission